What is Transcreation?

March 15, 2013 at 9:12 am

What is Transcreation?

Transcreation is translation taken one stage further, by the process of adapting a message from one language to another, while maintaining its intent, style, tone and context. It’s full term ‘Creative Translation’.

Transcreation is used in global marketing and advertising campaigns to transcend the boundaries of culture and language. A successfully transcreated message creates the same emotions and carries the same implications in the target language as it does in the source language.

At the Transcreation Agency we’ll take your marketing concept, product or service and ensure that what you’re saying resonates in the same way with all your intended audiences. The language may be different, but the message (written and graphical), the audience reaction, and above all their belief in what you’re selling will be the same.

At Xigen we offer specialist transcreation services for a wide range of customers across EMEAR and beyond.  We manage the creative, coding and production process to ensure a great result, every time. Request a quote today and see how our team can help you reach new markets.