Glocalisation, the new globalisation

March 12, 2015 at 9:31 am

The more efficient approach to ‘going global’. Pronounced Gee-localization, is the new term that defines a new way for companies to ‘go global’ and is a replacement to the latter term ‘globalisation’. Glocalisation is a concept that in a global market, a company would make a product or service more appealing to the local market by customising the product to suit the needs of where it is being sold. The term is described as a ‘bottom-up’ approach and is defined as ‘the practice of conducting business according to both local and global considerations’. The idea is that by appealing to… Continue reading →