Guide to transcreation/marketing translation

December 7, 2015 at 4:22 pm

  Getting started Transcreation is the adaptation of brand content to fit another culture and thus produce the desired effect amongst consumers who speak a different language. It may also be called ‘creative translation’ or ‘marketing translation’. When it comes to transcreation, the best place to start is the beginning. When you first come to look at your business’ marketing strategy, this should be when you think about transcreation. Just as you will take into account the domestic consumer’s needs, desires and behaviours, so should you think about those of your international audience if you are planning to go global…. Continue reading →