3 Important Marketing Translation tips

May 20, 2013 at 10:23 am

With the global economy offering so much disparity and unpredictability these days, exports are becoming an increasingly important part of every businesses marketing strategy. Not only can exports help to plug the gap of declining domestic sales, but they can also be an important part of your growth strategy if you focus your efforts onto the most profitable emerging markets. Here are our top tips for getting the most out of your international expansion plans. 1 – Choose your new market carefully Choosing a new market to target is an exciting time for any business. But many people and business… Continue reading →

The benefits of transcreation over straight translation

May 10, 2013 at 9:00 am

So, as we all know, transcreation can offer a great deal of added value over straight up, normal translation. It can help you to truly drive home the focus of your brand in every single piece of marketing material and literature your company produce. But why specifically should you opt for transcreation over straight translation, and what quantifiable benefits could doing so bring to your business and your international expansion efforts? Well…we are very glad you have asked! You see, by translating the essence of what you are saying, rather than exactly translating the message word for word, the translator… Continue reading →

Why translation software just doesn’t cut it…

May 7, 2013 at 7:44 am

If you dream of taking your company international and establishing yourself as a global player in your niche, then translation, transcreation & localisation are one of the most mission critical lessons you will learn along your journey. I’m guessing since you have found your way to this bog, that you have already realised one of the key obstacles to any international marketing effort – language. The language barrier can often be a difficult one to overcome, especially for those companies who don’t have the time or the resources to take on native speaking translators in-house. In a bid to launch… Continue reading →

The power of “hello”

May 2, 2013 at 4:47 pm

Konnichiwa, Guten Tag or Ciao, knowing how to say hello is the biggest asset to any business looking to expand globally. When building business relationships in any country, communication is key, so delivering the right message can be difference between landing a deal, or completely alienating your target market. In an online based world, the written word, email and online marketing is the new presentation, the internet is booming with business opportunities. With contact virtually instant success if easy to measure. Proving yourself adaptable to new markets from the start gives the impression you are striving for longevity in your… Continue reading →